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Not Products, Wearable Art.

Caterine López, founder of Way Forward, is a Parsons–trained designer who creates one-of-a-kind embroidered pieces rooted in memory, craftsmanship, and personal storytelling.

After leaving a career in law to pursue fashion, she launched Way Forward in 2022 in New York's West Village — a neighborhood that quickly became home to both her studio and her community.

Today, Way Forward is known for its custom embroidery, small-batch production, and elevated personalized apparel, from signature dog designs to deeply personal, wearable pieces.

Everything is 100% Pima Cotton — crafted with the finest materials to ensure comfort, durability, and a luxurious feel.

Create your own design!

Way Forward is all about adding a personal, artistic touch to your closet - straight from your creative thought. 

  • Pick out any item from our store to customize
  • Personalize your embroidery/art patch and decide on placement
  • Leave the rest to us!
Start here

Wear Your Pet

Ready-to-wear caps with your furry friends!

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Our Picks

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Wiener Boxy Tee

Wiener Boxy Tee

Wiener Boxy Tee

$150.00
$150.00
Man wearing a brown hoodie and cap

Premium Hoodies

Premium Hoodies

Button Down Shirts

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Frequently Asked Questions

  • One-of-a-kind embroidery, small-batch production, and handcrafted details.
  • Yes, 100% handmade and produced in our New York studio.
  • Some pieces are one-of-a-kind, while others are limited runs.
  • Yes, we offer custom embroidery on hats, hoodies, and apparel.
  • Custom orders take 5-25 business days. Rush orders are available at caterine@wayfrwrd.com.
  • No, once production starts, changes cannot be made.
  • Yes, in-store pickup is available in West Village, New York.
  • Yes, we ship worldwide.
  • Shipping time depends on your location.
  • No refunds, but we offer exchanges or store credit within 8 days.
  • No, custom pieces are final sale.
  • Yes, we collaborate on capsule collections, corporate gifting, and activations.
  • Yes, we offer live embroidery for events.
  • Email us at caterine@wayfrwrd.com.
  • Wash in cold water, air dry, and dry cleaning is preferred.