On-The-Spot Embroidery Service
At Way Forward, our on-the-spot hand embroidery service brings creativity and craftsmanship to life in real time, offering a truly personalized and interactive experience. Whether it’s for a pop-up, PR event, brand activation, or private gathering, we provide an engaging way to elevate your occasion with handmade embroidery.
With this service, attendees can watch as intricate, high-quality designs are carefully stitched onto pieces, adding a bespoke touch that makes every item feel one-of-a-kind. Choose from our signature styles, inspired by Way Forward’s artistry, or collaborate with us to create custom designs that reflect your unique vision.
Let us help you transform your next event into a creative and unforgettable experience.
Way Forward × Marram Hotel, Montauk
The Montauk Edition. Made to be remembered.
Some places stay with you long after summer ends. For Marram Hotel in Montauk, Way Forward created an exclusive collection inspired by the people, memories and rituals that make this place special.
The collection brought together Montauk-inspired graphic tees and signature embroidered hats, including “Montauk Lover,” “Montauk Girl” and “Montauk Boy,” with Way Forward’s distinctive handwriting.
A personal touch, stitched on the spot
During summer embroidery events at Marram, founder Caterine López personalized select pieces by hand, turning a collection purchase into a keepsake with a story of its own.
From a capsule collection to live guest personalization, this hotel collaboration brought Way Forward’s West Village spirit to Montauk.
Create a collection or embroidery experience for your hotel or brand.
Way Forward × PAIGE
On-the-spot embroidery in West Village & Madison
Two events, one personal touch. Way Forward joined PAIGE at its West Village and Madison locations for live hand embroidery, personalizing pieces on the spot.
Each event brought the craft into the store, giving guests the chance to watch their pieces become something uniquely theirs, stitch by stitch.
Past Events
- Way Forward x Tory Burch: For one exclusive weekend, Way Forward joined Tory Burch at their Manhasset store to bring customers’ unique visions to life. From personalized monograms to custom designs, we transformed Tory Burch pieces into one-of-a-kind treasures, adding a memorable touch to each item.
- Way Forward x Tory Burch: For Valentine's Day, we teamed up with Tory Burch to weave Way Forward's signature embroidery on their beautiful pieces.
- Way Forward x Alice + Olivia: At a special Alice + Olivia fundraising event, Way Forward added a touch of artistry by live-embroidering exclusive designs on every item purchased. Shoppers left not only with beautiful pieces but with custom keepsakes, knowing each stitch contributed to a meaningful cause.
- Way Forward For Bombas: We were invited to Bombas' corporate office to execute hand-made embroideries on their signature items for exclusive invitees. The designs included some of our signature embroideries as well as Bombas-exclusive ones.
